Beyond Likes and Shares: Social Media for PHA Community Engagement

Magnet pulling followers, comments and likes. Positive feedback in social media concept. Social networks influencing and marketing concept. Vector illustration.

In today’s digital universe, social media isn’t just about sharing cat videos and vacation photos. It’s a powerhouse for outreach and community engagement, bringing people together, and giving them a voice like never before.  

Let’s look closer into how these platforms can transform your PHA’s outreach strategy, from broadening reach to driving real action. 

Casting a Wide Net 

Thanks to social media, your reach isn’t limited to just the person sitting in front of you anymore. With a click of a button, you can interact with thousands of people…  potential landlords, community partners, and families included.  

Whether it’s sharing updates, promoting events, or showcasing services, social media offers a cost-effective means of expanding visibility and reaching potential stakeholders.

Direct Engagement 

One of the most significant advantages of social media is its ability to be a channel for direct engagement with your audience. Through comments, likes, shares, and direct messages, you can interact with people in real-time, fostering a sense of community and open dialogue.  

This direct line of communication also allows for immediate feedback, enabling you to address concerns, answer inquiries, and build trust with your audience. By actively participating in conversations and responding promptly, you can demonstrate your commitment to transparency and excellent customer service.   

Building Trust, One Post at a Time 

Building relationships and fostering trust are crucial components of effective outreach efforts and community connection. Social media lets you peel back the curtain and show your values and the human side of your agency. Share behind-the-scenes stories, introduce your team, and let your personality shine. It can serve as a space to share updates and opportunities with other human services organizations in your area like food banks, shelters, or job fairs. It‘s all about building relationships and these relationships form the foundation of trust, loyalty, and advocacy, that will drive long-term engagement and community support.

Amplifying Advocacy

Social media isn’t just for bragging on your kids or posting pics of what you ate. It can be a platform for real change.  

Social media has revolutionized advocacy and mobilization efforts, empowering individuals and groups to effect change. By harnessing the viral nature of social media, your efforts can rapidly gain momentum, gain supporters, and raise awareness about the social, environmental, and political issues your agency is facing. This is where sharing personal stories, statistics, leveraging trending hashtags, and even going live can really make an impact.  

Social media’s ability to unite like-minded individuals and amplify their collective voice has transformed the landscape of advocacy and activism.

Collaborative Communities 

Social media platforms are hubs for building collaborative communities around shared interests, passions, and goals. From Facebook groups to LinkedIn communities, these platforms offer spaces where like-minded individuals can connect, collaborate, and exchange ideas. Whether it’s professional networking, sharing knowledge, or peer support, social media communities provide invaluable resources and opportunities for growth. For a PHA, social media is a fantastic way of staying connected with other agencies as well!  

By nurturing these communities and facilitating meaningful interactions, you can create a vibrant space where people feel valued, supported, and empowered. 

Making Waves with a Click 

Ultimately, social media isn’t just about likes and shares. The goal of your outreach efforts and community connection is to drive tangible action and impact and social media serves as a powerful catalyst for inspiring action. Whether it’s fundraising, participating in a campaign, or advocate for change. At the end of the day, it’s about making a difference.  

By measuring and analyzing key metrics, such as: 

  • Engagement rates – assesses the average number of interactions your social media content receives per person 
  • Click-through rates – shows you the number of people who not only read your content but actively engaged with it by clicking on included links 
  • Conversion rates – The number of people who responded to the requested action (donate, fill out this interest form, contact us, etc.) 

Using this feedback, organizations can assess the effectiveness of their outreach efforts and refine their strategies for maximum impact.   

Wrapping It Up 

Social media has revolutionized the way organizations, PHAs included, can engage with their audiences, strengthen communities, and foster valuable partnerships. By harnessing the power of these platforms, entities can broaden their reach, foster direct engagement, build relationships, amplify advocacy, cultivate collaborative communities, and drive action.  

However, effective social media outreach requires careful planning, thoughtful content creation, and ongoing engagement. But leveraging social media as a tool for communication, connection, and change can help your PHA realize their goals and make a meaningful difference in your community. So, get out there. Post away… Your community is waiting. 

 

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