AMA Workshops
Learn how to convert new landlords into your HCV program.
Guest Speakers
Join our AMA team as we explore two of the major factors that drive
landlord conversion success for PHAs.
landlord conversion success for PHAs.
Christina Quiñones
Sr. Vice President of Business Development & Innovation
Stefan Gilliam
Director of Marketing and Communications
Lee
Murray
Director of Housing Outreach
AMA Workshops: Part 2
Improving Conversions Into Your HCV Program
Now that you know how to get a landlord’s attention, In this second part of the workshop we’ll help you identify the major barriers that keep landlords from converting and how to fix them.
- Establishing a Customer Focused Mindset
- The Landlord's Buyer's Journey
- Bringing Landlords Into Your Program
AMA Workshops: Part 1
Getting a Landlord's Attention
In this first part of the workshop, we’ll guide you through our 3-part framework to create clear and valuable messaging you can use in your outreach to landlords.
- Understand What Matters to Landlords
- Overcome Landlord Concerns and Objections
- Properly Positioning Your HCV Message
